ZONA MACO:
ARTISTS TO WATCH

A guide to the must-see presentations as Mexico City’s premier art fair returns.

Zona 1 Min
Alec Franco, Un día de enero , 2025, courtesy of Otto Gallery.

Zona Maco returns to Mexico City this week at Centro Citibanamex, reaffirming its place as Latin America’s most significant art fair. More than a marketplace, it is a barometer of contemporary art in the region, drawing collectors, curators, and artists from across the globe.

Founded in 2003 by Zélika García, Zona Maco showcases a dynamic mix of modern and contemporary art, design, photography, and fashion, reinforcing Mexico City’s reputation as a global hub for design and culture. Beyond the fair, the city itself is a living gallery, with beautifully preserved architecture, cutting-edge design spaces, and thriving artistic communities.

If you’re heading to Mexico City for this unparalleled celebration of art and culture, here are the artist presentations you won’t want to miss.

Zona 2 Min

Alinka Echeverría

SUMA Galleria | Tulum, Mexico
Booth S12

Mexican-British artist and visual anthropologist, Alinka Echeverria, explores themes of identity, memory, and displacement through photography and video. Using documentary and conceptual methods, she delves into the rich, often overlooked stories of her subjects. Echeverría will showcase The Road to Tepeyac, a visual exploration of the pilgrimage to the Virgin of Guadalupe’s sacred site, highlighting ritual, spirituality, and the symbolic layers of Mexican identity.

 

Randy Shull

Alejandra Topete Gallery | Ciudad de México, Mexico
Booth C119

Known for his innovative work in painting, furniture design, and architecture, Randy Shull creates bold, sculptural pieces that challenge the boundaries between art and function. Based in Asheville and Mérida, his practice explores the dynamic interplay of color, space, and materiality. Dreaming of Night in the Light of Day will display his latest work, created in Shull’s Mérida studio.

Zona 3 Min

Elena Gual
Arma Gallery | Madrid, Spain
Booth F14

Mallorcan artist Elena Gual is known for her textured portraiture celebrating the female figure. Using layered palette knife techniques, she explores themes of identity, empowerment, and cultural diversity. Her introspective portraits capture the essence and individuality of women.

Rob Woodcox
Arma Gallery | Madrid, Spain
Booth F14

Mexico City/Los Angeles-based artist, Rob Woodcox is known for his surreal, dreamlike imagery that explores themes of identity, body movement, and social justice. His work often features dynamic compositions of the human form, blending storytelling with striking visual aesthetics.

Alec Franco
Otto Galleria | Buenos Aires, Argentina
Booth EJ02 

Born and based in Buenos Aires, Argentinian artist, Alec Franco, combines color and abstraction with expressionist and surrealist influences across various mediums. Layering acrylics, oils, pastels and steel, he creates dynamic compositions that blur the lines between figures and backgrounds. 

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