NeueHouse and leading creative agency TBWA\Chiat\Day join forces to build an original Think Tank and Seminar Series expertly designed to explore Creative Sustainability.
The Creative Sustainability Think Tank, comprised exclusively of NeueHouse members and TBWA\Chiat\Day staffers, will be guided through seminars by their agency leaders around the topics of the creative space, the creative purpose, the creative systems and the creative future – leading to the development of a white paper report generated after the conclusion of the think tank, exploring the deeper aspects and findings from each seminar.
The Think Tank is only open to NeueHouse members and TBWA\Chiat\Day team members. To join, please inquire.
Creativity has evolved.
The development of creativity has pushed us into new frontiers completely unimaginable by only two generations before ours. The last 50 years have borne witness to a complete disruption of our creativity spaces, our creative purpose, and the systems of creativity defining our everyday life. These shifts were both reactionary and visionary. While some were able to manifest an unimaginable future, others were able to react and equip themselves with an arsenal of weapons they believed would be useful for a more creative future. This combined effort has transformed creativity into both an industry and a lifestyle, with very few solid lines differentiating the two.
Creativity is the future.
Like explorers, we are now standing on the edge of a new frontier without many answers. This frontier also comes at a completely unique time in modern history where major institutional strongholds are being demolished and our modern ways of working and living are being challenged. Given these circumstances, it has become clear how we will only be able to understand and navigate the future by an immersion into the ideas of creative sustainability. As we have come to define it, creative sustainability breaks down into two major buckets: maintaining and expanding our personal creative energy, and continued innovation and disruption in order to sustain the relevance of creativity as our greatest asset. Creativity has been integral to our modernization of practically every element of our lives up until this point and now we must once again think different.
Creativity can bring us together.
Can someone individually predict the future of creativity and how we can continue to push towards innovation? We don’t think so. We do, however, believe in the power of collective, diverse thought. With this principle in mind, we have combined the disruptive roots and skill-sets of iconic ad agency TBWA\Chiat\Day LA with the groundbreaking membership community of NeueHouse to create an environment where big questions around the future can be asked, discussed, and even potentially answered. This think tank, comprised on NeueHouse members and TBWA\Chiat\Day staffers, will be guided through seminars by TBWA\Chiat\Day leaders around the topics of creative space, creative purpose, creative systems and the creative future. These seminars will each posit three questions to the attendees and will be the backbone of a white paper report generated after the conclusion of the seminars on the topic of the future of creative sustainability.
The Think Tank is only open to NeueHouse members and TBWA\Chiat\Day team members. To join, please inquire.
